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Year 2021
August 2021
Personal Care, Beauty & Wellness


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ecru, a Singapore-based beauty and lifestyle retailer founded in 2020, opens its first open-sell environment flagship store at Great World in 2021 with a full range of Korean products including clothes, bags, shoes, skincare, body and hair care, in addition to ecru's own private label.

ecru, originated in Korea, carefully curates not only trendy but classic and emerging brands to offer the best quality in Singapore.