GREYBOX COFFEE (OPENING IN NOVEMBER)

At GREYBOX COFFEE, we believe that true premium coffee is a rare gem, and we are dedicated to unearthing it. Our commitment to excellence begins with the careful selection of coffee beans, each boasting an SCA score of 80 points or higher. We prioritize the origin and production standards of our ingredients, ensuring every bean meets our rigorous criteria. Our SCA-certified roasters, equipped with extensive expertise, roast each batch with precision to enhance the unique flavors inherent in every coffee bean. Using state-of-the-art equipment known as the "Rolls-Royce of coffee machines," our talented baristas craft each cup with care, inviting coffee lovers to explore the depth of gourmet coffee.

Our achievements speak for themselves. In 2019, our Australian blend coffee beans earned the Silver Award at the Australian International Coffee Awards (AICA), distinguishing us among over 800 entries from 180 exhibitors. GREYBOX COFFEE proudly became the only Chinese brand to receive this honor, with judges praising our coffee for its "flavor balance," "velvety texture," and "peach-like sweetness." In addition, we earned an impressive 95 points in the esteemed "COFFEE REVIEW," the highest score recorded in China’s Espresso category. This accolade highlights our coffee’s exceptional quality as "perfect in structure, flawless, and shockingly distinctive and beautiful," solidifying our position among the elite in the industry. Our coffee was also recognized as the No. 22 coffee on Coffee Review’s list of the Top 30 Coffees of 2019. Beyond exceptional coffee, GREYBOX COFFEE seamlessly combines dining with specialty coffee, offering high-quality, healthy meals throughout the day. This innovative approach enhances our space utilization, catering to urban lifestyles that demand quality and diversity. Since our inception in 2016, we have successfully raised $100 million in 2017, achieving a valuation of $100 million. Our dedication to excellence has earned us accolades such as 'Best Specialty Coffee of the Year' from prestigious media outlets like TimeOut Shanghai and thebeijinger.