TAI ER

Founded in 2015, Taier specializes in old-style pickled fish and is an innovative internet catering brand. Taier adheres to the innovation of traditional culture, advocating that sauerkraut is tastier than fish, and making sauerkraut, which has a thousand-year history, a symbol of Chinese trendy culture. Currently stores are located in more than 100 cities across the country, mainly concentrated in North, Guangzhou and Shenzhen. It has also entered many overseas cities such as Singapore, Kuala Lumpur and Vancouver. Taier's highly recognizable products and individual brand style are loved by everyone: it insists on using sea bass to make pickled fish and selects the best part, which is more elastic and fresh in the mouth; it strictly requires the temperature, humidity and length of pickling time to ensure the best taste of pickles. Due to Tai Er's control of the product and the spread of the product based on social attributes, long queues have appeared in stores in major commercial centers.